Meta Ergo
Pop-Up 2024

Objective
The main objective of this assignment was to select a typeface and promote it by designing a type specimen that appealed mainly to graphic designers.

Approach
Ergonomic-related words were incorporated into the backdrop, paired with linear illustrations and a vibrant gradient background color for instant impact. Playful props and cards with instructions for creating Instagram reels carried forward the same design theme, ensuring a cohesive and engaging visual experience throughout the event.

This project was a collaboration with Saili Sawant, with both of us working as design consultants for Synergo Consulting (Meta is a client of Synergo Consulting). The event took place at Meta's India and Singapore offices.