Type & Variety

Objective
The main objective of this assignment was to select a typeface and promote it by designing a type specimen that appealed mainly to graphic designers.

Approach
For this assignment, I selected a Google typeface named ‘Roboto’ designed by Christian Robertson. It is in the form of a package that includes an accordion fold book that showcases the regular and condensed versions of Roboto, whereas the saddle stitch book includes the slab serif version. This project was a two-color print job. The accordion book can be handled in two ways, it can be turned as a normal book as well as can be opened like an accordion.